What does FSG's failed pursuit of Bordeaux tell us?

Liverpool's owners have pulled out of a deal to buy French side Girondins de Bordeaux but are still keen to pursue a multi-club model.

Photo by Howard Bouchevereau on Unsplash

As quickly as it emerged that Fenway Sports Group were interested in purchasing a majority stake in Girondins de Bordeaux, hopes of a deal being completed have been extinguished.

Liverpool’s owners only confirmed last week that they were in talks to acquire the French club as part of plans to expire their football portfolio, and yet this morning brought the news that discussions had come to an end as a result of financial concerns. 

Still, while a deal ultimately did not go ahead, FSG’s initial interest in Bordeaux offers up plenty of clues about their plans for a transition to a multi-club model. 

And, despite disappointment on this occasion, the expectation is that they will continue to pursue an aim that was key to tempting Michael Edwards back into the fold this summer.